Netflix CEO: we'll offer streaming-only plan by 2010
Netflix appears to be one company that sees the on-demand content-distribution-model writing on the wall. In a bid to remain relevant in a world of broadband connections and instant gratification, the company is likely to offer a subscription option that skips DVDs entirely, and allows access to its "Watch Instantly" on-demand streaming videos by 2010. "We've got one singular objective, which is 'Be successful in streaming,'" Netflix CEO Reed Hastings told Bloomberg in a recent interview.
Netflix originally debuted with a DVD-by-mail rental model, which leveraged the Web by allowing customers to search the company's movie database and create a queue of movies to watch. Customers paid a monthly subscription fee to have 3 DVDs sent from the top of the queue.
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