Netflix hits 10 million subscribers

Fri, Feb 20th, 2009

DVD sales may be falling through the floor, but DVD rentals look like they're actually headed in the opposite direction. Online DVD rental outfit Netflix announced this week that it had surpassed the 10 million subscriber milestone, adding a whopping 600,000 new customers since January 1 alone.

The company added that it could hit 11.3 million subscribers by the end of the year.

Netflix CEO Reed Hastings called the event a "symbolic but meaningful achievement for our company," but it's also a sign that not all is grim in the world of business. Look at some of the company's other accolades: Netflix's push into video streaming has seen more than a million Xbox 360 users sign up for the service already (it launched only in November), and 700,000 customers are paying a buck extra per month in order to rent Blu-ray discs.

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