Glam edits Oscars twitter feed, and makes money
Women’s publisher and advertising network Glam is seeking to make money by editing streams from Twitter, Friendfeed and Facebook’s status updates.
Take tonight’s Oscars event, for example. Glam has launched a widget on its home page that lets users tweet their thoughts about the Oscars. But Glam’s stream is different from a standard Twitter stream (#Oscars) because Glam edits it. Glam’s entertainment editors decide which users are allowed to tweet in the stream, and culls those who post what it feels are inappropriate comments. This way, Glam says, advertisers to get comfortable with the conversation. As a result, Glam has been able to sell sponsorship of the Oscars widget to Aveeno, a woman’s beauty brand.
In this case, Glam chose to support Twitter. But Glam will support Facebook and Friendfeed for other events going forward.
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Jerry Maguire is a classic! I hope I can find a dvd of this somewhere.. I found a Jerry Maguire spoof on youtube though! :) http://www.youtube.com/watch?v=EdsqYgzvSV0&feature=channel_page