The most direct YouTube monetization: Selling videos

Thu, Feb 12th, 2009

These days, YouTube seems to get just about as much press for its lack of money-making ability as it does for all the accolades it gets. Google is obviously trying to find the right way to draw money from the site without ruining it, but they have so far stayed away from perhaps the most obvious form of monetization: Selling videos. Until now.

Google has created a new section in the My Videos area of the site called "Purchases," Google Operating System has found. This area allows users to easily see the videos they’ve downloaded. A help page on YouTube has more information:

But the important information which Google places below all of that is that while some videos will be free to download, others will require a payment. For those videos, you will have to use Google Checkout. It’s not yet clear how much these videos will cost, and I can only find free ones available right now.

Google Video, Google’s original online video site which is now only a video search engine, used to sell videos before it stopped sales in 2007 after the company’s purchase of YouTube. But those videos required that you be connected to the Internet to confirm its DRM. These YouTube downloads will not require that connection as the point is to be able to see the videos when you are offline.

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