Ginx Reinvents Twitter’s Interface For The Sake Of Sharing

Wed, Feb 11th, 2009

I met up with Randy Ching, co-founder of Ginx alongside eBay founder Pierre Omidyar, this afternoon to finally get a glimpse of what their secret startup is all about.

We first wrote about Ginx last month when it was revealed that parent company Peer News had raised $2 million in funding. At the time, we could only infer its purpose from Omidyar’s twitter account, which was hooked into Ginx somehow.

Now we know that it’s basically an interface for Twitter on steroids. Ching explains that the most fundamental purpose behind Ginx is to help people share news and other content over the internet. Citing the figure that 20% of all tweets contain links, Ching says that Ginx was built to make better use of them, to encourage more sharing of links, and to connect people who didn’t know each other already along the way.

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