Pipl.com: People Search Engine So Good, It Will Scare Your Pants Off
Google may be good at many things, but people search is not one of them. For that you’ll have to use a more specialized search engine. Spock and Wink (merged with Reunion.com) are the people-search destinations most TechCrunch readers could probably name off the top of their head. However, slowly but surely—and mostly, very quietly—a new player has been making serious headway in this search vertical, and it’s name is Pipl.com.
Going by ComScore’s December numbers, Pipl is leading in the US with 557K unique users to Spock’s 260K, but is trailing internationally with 1.35M uniques to Spock’s 2.38M. How has Pipl pulled this off? Matthew Hertz, the company CEO, tells me it’s mostly word-of-mouth. It’s a simple answer but it rings true. Just take it out for a spin and you’ll see why—it’s just good. In fact it’s so good it’ll probably scare some people’s pants off when they see what information it is able to—legally—drudge up.
