Intel, DreamWorks take 3D graphics to Super Bowl
Intel and DreamWorks will show off the fruits of their 3D collaboration in a Super Bowl 3D extravaganza this Sunday as DreamWorks prepares to tap into future Intel Larrabee graphics silicon.
The Super Bowl ad sponsored by DreamWorks Animation, Intel, and NBC will feature a 3D trailer of the animated movie Monsters vs. Aliens, coming out in March. A second spot will be a 3D commercial for PepsiCo's SoBe LifeWater energy drinks. Viewers--as they will in the movie--will need special 3D glasses to see the effects. (Intel has made 125 million of the InTru3D glasses, which are being sold nationwide at stores such as Target and Best Buy.)
Stereoscopy--which in a primitive form has been around since the 1840s--creates the illusion of depth by presenting a slightly different image to each eye. Starting this year, DreamWorks will produce all of its feature films in stereoscopic 3D for use with the special glasses.
DreamWorks CEO Jeffry Katzenberg dons Intru 3D glasses that are used for viewing the Super Bowl 3D trailer of Monsters vs. Aliens(Credit: Intel)
