InflectionPointMedia launches ad network for small businesses
InflectionPointMedia (IPM) is launching an ad network today for small and medium businesses.
The goal is to help small businesses reach targeted audiences across a network of sites with 32 million monthly users. Norwalk, Conn.-based IPM uses search data to identify business buyers and retargets ads related to what the buyers want to see. The point is to catch those buyers when they’re actively thinking about buying something.
Participants include web sites such as American City Business Journals’ network of 50 web sites, as well as Local.com and StartUpNation.com. Small business owners tip off their buying intentions by surfing the sites and searching for specific things. Then IPM takes this data and groups it together. Marketers can then target groups with specific ads that point the buyers to any of the 155 sites in the network.
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That’s very good. Anything to help small businesses right now is important. They are suffering so much with our terrible economic state and yet they are so vital to improving our economy.