BackType Gets More Conversation Tracking Features, Seed Funding
BackType, one of the better conversation tracking tools we’ve come across so far, is releasing a couple of new features today that arguably make it a top gun in the space. The startup, launched in August 2008 on $15k thanks to Y Combinator’s summer program, has also closed a round of seed funding to the tune of $300,000 from True Ventures, led by the firm’s founder and partner Toni Schneider, notably also the CEO of Automattic (the company behind blogging powerhouse WordPress).
BackType, unlike commenting enablers like Disqus, JS-Kit, IntenseDebate and coComment, offers a one-stop destination for retrieving comments on just about any topic across a wide variety of blogging platforms and social services (Twitter, FriendFeed, etc.). You can do a simple keyword search but also track people specifically, e.g. Michael Arrington. Evidently, you can subscribe to search query results by RSS feed and e-mail (based on a keyword or only for an article you indicate). You can also feature your own comments across the web on your own blog using a widget.
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