How to Build a Small-Business Web Site, Part 7: Analyze to Optimize
This is the seventh in an ongoing series on buiding a Web site for your small business. Part 1 looks at essential elements of a business Web site. Part 2 offers basic site design guidelines. Part 3 tackles some advanced design issues.Part 4 examines social media tools for building traffic.Part 5 compares outsourcing against doing maintenance work in-house.Part 6 offers tips on marketing your site.
With budgets getting tighter than ever, small-business owners have to make the best use of every penny they can to stay ahead of the game. While you might think you have a first-class Web site that seems to be attracting lots of visitors, how do you really know if it's working?
Is it delivering the results you want -- or is it just window dressing? Is it generating qualified leads or sales, or attracting curiosity seekers with no serious interest in your service or product?
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In my opinion, with a tight budget, you should find the least expensive web host with the best up time. This will allow you to invest more money on web design and content. I always say, you SPEND money on web hosting and INVEST money in web design/content. This is the meat-and-potatos of your site. A good host I found so far is http://www.TheBlueKingdom.com - they offer plans for $3.99 w/ some good add ons for a small business and 99.9% up time. Seems like a great offer to me.
Let me know of any other hosts you find affordable. Thanks!