Google, Microsoft, Yahoo Back New Online Ad Guidelines
Thu, Mar 5th, 2009 |
The Internet Advertising Bureau (IAB) has launched a code of practice for targeted online advertising services that track users browsing habits in a bid to display personalised adverts.
Tech companies AOL, Google, Microsoft and Yahoo are among the firms that agreed to the Good Practice Principles, along with controversial targeted advertising system Phorm. The service has already created a great deal of controversy in the UK, in particular when BT trialled the service on 30,000 web users without their knowledge.
Related Topics:
Related Stories:
- Aardvark is a neat new service that lives in your IM client and which routes any question you might have to an Aardvark user who has the right expertise to answer your query.
- Around this time last year, we were excited about a new Firefox extension called MySocial24x7 which brought FriendFeed activity streams right into your browser sidebar.
- Now that Facebook has jumped into the activity stream, how long will it be before major platform vendors do the same? Google seems strangely quiet except fpr a few retracted comments from Eric Schmidt about Twitter being a poor man’s email.
- Our friends over at GigaOm’s Earth2Tech are having a new conference: Green:Net. Two of the biggest challenges facing our society — economy and climate change —...
- Google's Behavioral Ad Targeting: How to Reclaim Control
- Aardvark: A Better Social Q&A Than Twitter
- Acer considering its own app store?
- New U.S. CIO Is a Google Apps Fanboy
- Under New Management, MySocial 24x7 Returns
- Firefox Has Got a 100% Market Share…In Antarctica
- Feeder’s Digest
- Industry’s behavioural ad guidelines criticised
- Report: Democracy 2.0 not quite the upgrade we first thought
- Sponsored Post: Introducing the Green:Net conference
