Industry’s behavioural ad guidelines criticised
Thu, Mar 5th, 2009 |
The trade body for the online advertising industry has produced guidelines for companies to follow to ensure that behavioural advertising does not breach users' rights to privacy. Privacy activists have said the rules do not protect users enough.
The Internet Advertising Bureau (IAB) has published the guidelines and Google, Microsoft Advertising, Yahoo! SARL and Phorm have all committed to following them. The IAB said that signatories have six months in which to comply with the rules.
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