Fox’s new plan to spur DVD sales: Rip out the extras from rentals
Thu, Mar 5th, 2009
A couple of days ago, I wrote about the possiblity that movie rentals were eating into DVD and Blu-ray sales. Between Netflix and video over the Internet solutions, renting movies is now easier than ever, and there is little incentive left to buy most films. This is a problem for Hollywood as it makes a lot of money off of DVD/Blu-ray sales, but much less on rentals. Now one studio has what it thinks is a fix: Pulling extras from movie rental discs.
Read the whole story on VentureBeat
