Chinese social network QZone claims to be worldwide market leader

Tue, Feb 24th, 2009

Neither Facebook nor MySpace nor other international social networks can claim to be the single largest one in the world, if a recent press release by leading Chinese social network QZone is to be believed. The site, part of the larger Tencent internet portal, claims to have had more than 200 million monthly active users in January, according to China Web2.0 Review (a translated version of the release is also available at the Web2Asia blog). Facebook, otherwise considered the largest social network in the world today, self-reported 175 million monthly active users earlier this month.

Unfortunately, there’s no referee available to review this press play by QZone. Third-party analytics service comScore reports that Facebook has more than 225 million monthly active users, while MySpace has 140 million or so - given the discrepancy with Facebook’s internal reporting, at least, it’s hard to take comScore’s numbers at face value in this category of web service. Still, it provides one data point suggesting that QZone is not the world leader.

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