Google’s Plan To Save Newspapers: Make Them Look Better
Google CEO Eric Schmidt has already made it clear that he has no intention of bailing out the New York Times (NYT) or any other newspaper with the company’s cash.
But! The company does have some free advice about how papers could help themselves. For instance - maybe they should overhaul their Websites.
That’s what Google (GOOG) exec Jonathan Rosenberg suggests. In a novella-sized blog post - Rosenberg modestly calls it a "treatise" - published earlier this week, the senior vice president ruminates about, well, everything. Like I said, it’s really long.
But Rosenberg does spend some time thinking about the ways newspapers can deliver a better online product (thanks to Slate.com for highlighting):
..the old-fashioned business model of bundled news,
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