Phreesia raises $11.6M to make waiting-room clipboards obsolete
Phreesia, maker of electronic tablets to replace those pesky intake clipboards in doctor office waiting rooms, announced today that it brought in $11.6 million in a round led by BlueCross BlueShield Venture Partners and Sandbox Industries. This brings the New York company’s total capital raised to $25 million - which it plans to use to enlist more doctors to use the product in the U.S. According to Phreesia, thousands already do.
It also says it should be greatly helped in this pursuit by the Obama administration’s new commitment to digital medical records and general healthcare information technology. The tablet itself consists of a wireless touchscreen and swipe-card technology that automatically beams the information to your doctor’s record software (and even that of other doctors you see who use Phreesia). At face value, it looks like this could significantly cut down on the time it requires to process payment and insurance and take patient histories.
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