IVP’s Chaffee: Why I Invested In Twitter
Fri, Feb 13th, 2009 |
Why did Institutional Venture Partners and Benchmark Capital just plow $35 million into Twitter? I talked today with Todd Chaffee, the partner at IVP behind the deal, and asked him just that. His answer:
To Chaffee, Twitter is a new type of media property, pure and simple. He (conveniently) puts it in the same category as YouTube or Facebook. The bigger it can grow and the more addictive it can become, the more opportunities there will be for revenues from advertising and other sources. He says:
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