Heyzap shows fast growth with its embeddable casual game widget
Heyzap announced a month ago that it was launching a widget that web sites could use to embed casual games on their sites. More than 3,000 web sites have installed the widget so far, with gamers playing about 5 million minutes a month with an average game session lasting 17 minutes.
Today the company is launching a game channel. It has put together a database games that can be sorted into categories like sports or puzzles. By organizing the games, Heyzap says it’s something like a YouTube of Flash games. (Of course, Kongregate, which aggregates user-created games, already has that nickname). Publishers can easily select contextualized casual games content. For example, a political blog like huffingtonpost.com can now get an embed code for purely political games, or a basketball site like NBA.com could tune into basketball games.
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