Salesforce's Latest Hones in on Content, Collaboration
On-demand CRM vendor Salesforce.com's Spring '09 release features new capabilities for content packaging and delivery, as well as collaboration between salespeople, the company announced Tuesday.
Salespeople can now go into the Salesforce.com content database, select and bundle the desired items, such as a PDF white paper or short film, and publish them to a public Web site. Prospects are sent a link to the site, an approach that can get marketing messages past company firewalls, which may block emails containing big files.
Traffic on the public site is captured by the Salesforce.com system, revealing, for example, the number of hits on a given document and how recently it was viewed, according to Al Falcione, Salesforce.com's senior director of product marketing. This enables salespeople to detect which marketing materials were most successful, he said.
: