BlackBerry Courts the Enterprise
While competitors like the Apple iPhone and the budding Google Android platform have garnered a lot of attention lately, Research in Motion (RIM), maker of the ubiquitous BlackBerry smartphone, sees itself as the right choice for businesses, a company official stressed Friday.
Artwork: Chip TaylorRIM officials held a press session in San Francisco Monday to tout the tenth anniversary of the BlackBerry as well as promote the company's wireless communications solutions for enterprises of varying sizes. Asked how BlackBerry stacks up against iPhone, Alan Panezic, vice president of the RIM platform product management group, emphasized business benefits for a corporate audience, where security, usability and connecting to corporate assets are paramount.
[ While RIM is promoting its signature smartphone, the company is also a party in a patent dispute. ]
: