How a Facebook “Sentiment Engine” Could Be a Huge Asset
Rumors of a Facebook "sentiment engine" analyzing aggregate user data, or a new form of the company's Engagement Ads that offer rapid polling to advertisers, have been flying around the web since the start of this week's World Economic Forum in Switzerland. The reality behind these rumors seems to be much less exciting (or creepy, depending on your perspective) than many people claimed - but we'd like to entertain some thoughts on just what Facebook could do with such a system.
Remember when Google published the most popular searches being performed during the Presidential debates? That represented a sea change in real-time awareness of what people care about. A Facebook "sentiment engine" has that same kind of potential, and we'd love to see some of this data be put to use in service of such innovation.
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