Digital video is maturing despite the recession
OnMedia NYC, a conference that brings technology and advertising executives together, concluded yesterday in downtown Manhattan. The event was, dare I say, encouraging, given the recession climate in New York. Tim Draper of VC firm Draper Fisher Jurvetson, speaking at the event, went so far as to say there’s no better time to be an entrepreneur in digital media.
The kinds of online commercials we’re seeing today have certainly evolved well beyond what we saw just a couple of years ago, if you can still call them commercials. And the Best of Broadband Awards, announced at the event by conference organizers AlwaysOn Network, gives some insight into exactly what’s changed and where digital video is finding its strengths. The winning videos showed how much smarter marketers and their technology partners are getting in figuring out what makes online commercials work.
: