Facebook’s Monetization Plan? Polls. And Lots Of Them
Facebook finally has a plan on how to monetize its vast user base: according to the Telegraph, they will allow market research companies to poll Facebook users on various details of their personal life.
Yes, that means your sexual orientation, your interests, your habits - everything you ever did on Facebook will be up for grabs. And Facebook will be making a lot of money out of it. However, it’s not nearly as bad as it sounds.
The initiative is called Engagement Ads, and it was demonstrated at the World Economic Forum in Davos. Basically, it’s the next step in market research; instead of those boring telephone polls which most people don’t bother to answer anymore, now we’ll have Facebook polls, which are only slightly less annoying, but it’s still better than, say, Facebook just selling access to their database to market research people. The polls will merely show up in your feed; whether you want to answer them or not is up to you.
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