Nielsen Deletes Reply-To-All Button

Sat, Jan 31st, 2009

This happened last Tuesday, but we wanted to make sure you’re aware that Nielsen management, after years of research, has finally come up with an adequate solution to cluttered e-mail inboxes and inefficiency in office environments: control-deleting the reply-to-all button from the messaging software.

In a move that could have come straight from Mike Judge’s Office Space, the company has decided to remove the button from their e-mail program of choice, Microsoft Outlook, affecting all 35,000 employees across the globe. In a memo, republished by Folio, Andrew Cawood, Chief Information Officer for Nielsen Company, writes that the measure will "eliminate bureaucracy and inefficiency".

I’ve never been a huge fan of the reply-to-all button either, but removing it sure sounds like a very extreme decision, and claiming that it will eliminate bureaucracy and inefficiency is just plain absurd.

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