Combining Clouds: Appirio’s ReferMyFriends App Deftly Links Facebook To Salesforce
When we talk about cloud computing, we often talk about a monolithic cloud in the sky. But in fact there are many clouds. There is the Salesforce cloud, the Google cloud, the Amazon cloud, the Microsoft cloud, the Facebook cloud, and so on. For the most part, businesses still need to pick a cloud and stick with it. But that is changing as new applications are developed to combine clouds together.
A new Facebook app from Appirio called ReferMyFriends does just that. (Yes, Salesforce and Facebook can be combined). ReferMyFriends essentially uses Facebook as a front-end for Salesforce. It allows a company’s employees, associates, or even customers to refer their friends on Facebook for open job positions or marketing campaigns.
The way that Appirio does this is by mapping the company’s contact database on Salesforce to each employee’s contact list of friends on Facebook. As marketing campaigns are created in Salesforce, there is an option to make them visible in Facebook. (Being selective is the key here). Then it will use the keywords associated with the marketing campaign to see if there are any matches with your friends. When you go to the ReferMyFriends app page in Facebook, you are presented with a list of campaigns and friends that might be good leads.
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