The New York Times Says Energy Companies Are Advertising, Hollywood Isn’t
As I noted yesterday, the New York Times (NYT) is going to stop providing monthly updates on the state of its business, which is a bummer but also understandable. But the Times execs do seem willing to discuss their business in detail during the quarterly earnings calls, which is extremely helpful.
Yesterday, for instance, the company provided a wealth of information about the state of the ad business. Here’s a summary, with an assist from Seeking Alpha, of stuff I found interesting:
What kind of companies are still buying ads?: Corporate advertisers like energy companies and financial companies that haven’t gone bust trying to reassure customers; advocacy groups trying to influence the new administration.
Who’s cutting back? Hollywood: Fewer movies released, and less marketing money put behind each release (though that will change during awards season this spring); telcos, because there’s less growth out there; books, for obvious reasons.
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