Venture-backed DreamBox Learning releases first K-2 math for children
Hoping to blend education and technology, DreamBox Learning has released its first product in the form of a math game for kindergartners through second graders.
The Bellevue, Wash.-based company is entering a tough market at a time when people aren’t spending a lot. But Lou Gray, chief executive of the 21-person company, says that parents are still willing to make sacrifices for the sake of educating their kids.
DreamBox’s web-based software will compete with Knowledge Adventure’s JumpStart and Math Blaster math games. Those games put more emphasis on fun, while Gray says that DreamBox Learning K-2 Math teaches in a different way and has fun themes such as pixies, pirates, dinosaurs and pets. Kids pick any of 36 different virtual characters, or avatars, to represent themselves in the game.
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