Expert System Brings Semantic Smarts to Advertising
Expert System is a perhaps little known "semantic intelligence" company; but it has 15 years of experience in the tech industry, 115+ employees and is bringing in a very solid $12 Million a year in revenues from over 100 corporate and government clients (at 40% growth over the past two years). The Italian company's core technology is the Cogito platform, a sophisticated system which searches, extracts and classifies unstructured information and makes it into structured data. Cogito (which translates to "I think" in Latin) is bringing semantic technologies to the mainstream commercial world, including online advertising.
We spoke to Brooke Aker, CEO of the US subsidiary of Expert System, to find out more about the underlying technology of Cogito and its commercial applications. In particular we talked about how Expert System is using semantic technologies to power a new type of advertising.
