This week's elevator pitch comes from HerHotSpot.com, an online community for Gen Y women to share stories, ask questions, and get advice on life, love, fashion, work and health. While the name is regrettable, the pitch by founder Brette Borow is well articulated and she does a good job of getting her points across. Launched last year, HerHotSpot is trying to merge the social features of Twitter and Facebook with the content that magazines like Glamour or Cosmopolitan provide.

The site itself is geared towards several major issues in a Gen Y woman's life—health, style, love, post-college life, work and pop culture. Part commentary from professional writers and part user-generated content, the site allows readers to post their own content and, like with Twitter, readers can follow other participants. Users can post video content as well. HerHotSpot is trying to be a content network as well as a social network, creating one big online forum that looks similar to the Sugar Network's PopSugar. Instead of reinventing the social network wheel, HerHotSpot is hoping to get an influx of members by integrating with Facebook Connect.