Zappos and Magnify Join Forces to Combine The Thrill Of Retail Therapy With Web 2.0 Video
Online footware and apparel retailer Zappos.com is partnering with video hosting and sharing platform Magnify.net to launch a "BoxBreak" campaign to engage the retailer's customers into building a video community around Zappos. BoxBreak will encourage customers to first capture their experience (via video) of opening a Zappos box when it arrives and then upload the video to Zappo's Magnify.net sponsored channel. On the site, customers can vote for the best video and each month, the customer who made most popular video will receive a $100 gift certificate to Zappos.com
Last year, Magnify added social networking features to its video channels, which can integrate video from across the web (YouTube, AOL). Magnify is using these features to create a video platform and community for various businesses, including Zappos, New York Magazine and The Weather Channel.
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