Auditude raises more money to match and monetize copyrighted online video - VentureBeat

Wed, Mar 11th, 2009

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Back in November, Auditude signed a big deal with MTV Networks to monetize premium content uploaded to MySpace. It would appear that it's working, as the company has just received a $10.5 second round of funding to expand its reach.

Much like Google's "Content ID" system, Auditude has technology that determines if a video is from a copyright holder's library, and if so inserts an ad on top of it. Auditude now has partnerships to do this with MTV Networks, MySpace (Video and Music), and Warner Brothers Entertainment. Its video index spans over 1.3 billion minutes and hundreds of millions of videos, the company says.

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