Arbitron bargains with FCC on audience metrics device
Wed, Mar 11th, 2009
Arbitron will "work with stakeholders in the radio broadcasting and advertising communities and others, to improve the Radio First PPM service," company CEO Michael P. Skarzynski told Copps on March 5, "and to assist interested parties in taking advantage of the increased information that is available through PPM and that is not available under the diary-based system which PPM is in the process of replacing."
Read the whole story on Ars Technica
Topics: Audience, Metrics, Fcc, Bargains, Ppm System
