OMGPOP to turn its casual gamers into paying customers
Tue, Mar 10th, 2009 |
OMGPOP, the new brevity-focused name for the casual gaming site formerly known as Iminlikewithyou, says its half a million users are spending more than 180 hours on the site each month. That activity has positioned the company to introduce a new subscription service, a virtual currency and virtual goods, it says. Although it still isn't profitable after raising a first round of $1.5 million last summer, the money-making potential has convinced investors to put a $5 million second round into the company.
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