Leading web publishers to move beyond banner ads
Tue, Mar 10th, 2009 |
Twenty-seven large publishers are introducing three new types of online display ads today. The new formats are meant to reduce clutter while getting more directly into the reader's face - in contrast to banner ads, which are often plastered across web pages but still ignored by readers.
Publishers are trying to make themselves more desirable to large advertisers - companies like Coke, Pizza Hut and Proctor & Gamble - who want to sell their mass-market products to the generic consumer...
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