Apple Ads That Demand Your Attention - Even on the Web
Mon, Mar 9th, 2009
There's increasing evidence that Web surfers have responded to the crush of online advertising by training themselves to ignore the ads altogether. Bad news for marketers and publishers alike.
Here's the solution Apple (AAPL) has been using: Place the ads where you're not used to seeing them. And make them so big - and so interesting - that you can't look away.
Read the whole story on AllThingsD
Topics: Wall Street, Publishers, Screenshot, Music Site, Marketers
