ZillionTV tempts net neutrality gods with prioritized video
In the current US Internet climate, it takes a gutsy company to sign deals with ISPs and ask them to guarantee quality of service for its video content. It's about the least "neutral" thing someone could possibly imagine, but it appears to be ZillionTV's new business strategy.
ZillionTV made a splash last week after going public with its plan to offer on-demand streaming video content from NBC Universal, Disney, 20th Century Fox Television, Sony Pictures and Warner Bros. Digital Distribution. Viewers can watch free content by choosing to watch ads, but those who would prefer to rent or own can pay up to access the material ad-free. All this comes courtesy of a $50 set-top box-and the cooperation of one's ISP.
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