Microsoft Anxious Over "Kumo", 61% Of SAI Readers Hate The Name
So just how anxious is Microsoft (MSFT) over the name "Kumo," a word the company floated as a possible rebrand for the confusing "Microsoft Live Search?" Well, company employees are hitting the blogs, again protesting (too much) that "Kumo" is just an internal word and there might not even be a rebrand.
There has also been a fair amount of speculation around the use of the Kumo brand and URL, and whether this means that we are rebranding Live Search. We’re using the Kumo brand and URL for this test experience to make sure employees understand they’re in a test experience. We believe this will encourage more active feedback. As for rebranding, it’s something we’re still considering.
Whatever. Just last week Chris Liddell explained at great length over at the Goldman Sachs Technology and Internet Conference the need for a rebrand, and we're inclined to believe what Microsoft's CFO tells financial analysts over what a mid-manager writes on an MSDN blog.
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