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Juicing the BlackBerry: RIM wants back-end money from new apps

Wed, Mar 4th, 2009

Research In Motion (RIM) is set to launch its application store for the BlackBerry, now dubbed "App World," at the end of this month. For third-party developers on the outside, it may sounds like a very enticing proposition: You get to develop on a very popular device and RIM is offering an 80/20 split - 80 percent of revenues from app sales go to the developers, 20 percent to RIM. That’s better than the 70/30 split that both Apple and Google offer for iPhone and Android apps respectively. But it’s not all rosy, according to developers I’ve spoken with.

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