DEMO: Coveroo lets you personalize your cell phones with laser imagery
At DEMO today, Coveroo is launching a service to personalize cell phones and other gadgets with laser imagery. Now you can have anything from the characters of Capcom’s Resident Evil 5 video game to Garfield etched onto the back of your phone.
Coveroo can render these images in color, stainless steel engravings, gold mesh, or glow-in-the-dark versions. You order one by going to the site, choosing a phone model, selecting the design you want, and then paying for it. The company ships the new back to you, which replaces your original cover.
"The idea is to make personal electronics more personal," said Karl Jacob, chief executive of Coveroo. "Consumers are demanding the real world act more like the online world. If I can change my online profile anytime I want, why can’t I have my favorite cartoon character on my phone.
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