Yahoo Inserts Facebook Profiles Into Search Results

Thu, Feb 26th, 2009

Google may be outperforming Yahoo Search in terms of market share, but with programs like Search Monkey and BOSS (Build Your Own Search Service), Yahoo is still trying to innovate in the search space. Today, Yahoo announced a new feature for SearchMonkey that integrates Yahoo Search with some of Facebook's core functions. After activating the Facebook SearchMonkey app, you can directly add somebody as a friend, or send messages and poke them right from your search results.

In order for this to work, you have to first activate the Facebook SearchMonkey app and be signed in to Facebook.

After that, whenever a Facebook profile appears in your search results, it will include this person's public profile picture, as well as an additional line with the basic Facebook commands (add friend, poke, send message, view friends). According to Yahoo, Facebook shared this structured data with the SearchMonkey app by adding semantic markup to its public profile pages.

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