Yahoo CEO Bartz declares management reorg
Carol Bartz, who has been chief executive of Internet giant Yahoo for a month and a half, today used the company blog to announce a reorganization of management.
Bartz has been expected to shake up Yahoo’s structure for a while now; when the former Autodesk executive came on board in January, she said the company "frankly, could use a little management." yahoo definitely needs something to turn it around, especially after the final quarter of 2008, when it posted its first loss since 2002 (although Yahoo actually beat analysts’ expectations).
How exactly is Bartz reorganizing the company? That’s a good question, and one she doesn’t really answer in her post. Here are the scant details offered:
Bartz also said she’s creating a new Customer Advocacy group, which will complement the existing Customer Care team to help Yahoo stay connected with the outside world. Or something.
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