PS3 Price Cut Rumors Hit Fever Pitch

Wed, Feb 25th, 2009

The Internet is abuzz with fresh rumors that Sony (SNE) may be cutting prices on its premium (and premium-priced) PS3 game console this week.

Janco Partners' Mike Hickey wrote to investors that "recent channel checks indicate increased speculation for a PS3 price cut announcement from Sony in the next couple of days."

We've long felt that PS3 price cuts -- say down to $300 -- would make Sony's offering much more competitve against Microsoft's (MSFT) Xbox, which offers a bare-bones model starting at $200.

But we approach Hickey's note with great skepticism: The analyst also wrote Sony was working on a PS3 without Blu-ray. That would probably leave a modified PS3 unable to play many/most games in the current PS3 library, a move so foolish we have trouble seriously considering it.

We've asked Sony for comment, and will update as we hear more.

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