This post is part of Mashable’s Spark of Genius series, which highlights a unique feature of startups. If you would like to have your startup considered for inclusion, please see the details here. The series is made possible by Microsoft BizSpark.

Name: DubMeNow

Quick Pitch: DUB gives you a simple, smart way to exchange business contact information from your mobile phone.

Genius Idea: DubMeNow competes with a crowded field of mobile and web applications that aim to make sharing contact information a simple and electronic process. The service allows mobile phone users the ability to text or email their contact info to another mobile phone. Sounds basic, right? But where DubMeNow excels is the auto-update of information and group exchange of contact information.

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To get started with DUB, all you need to do is create an account and setup your electronic business. Once you do, you can easily exchange that info with contacts via SMS (text DUBME to 32075 with contacts email, phone number, or DUB ID) or email, then anytime you or your DUB contacts update your information, DUB will automatically refresh you and your friends’ mobile address book. We also really like that DUB uses Google Maps and GPS to track where contact information is exchanged, so users can conveniently reference their initial meeting place with contacts by location.