LG, Prada Look to Continue Joint Product Development
LG Electronics and Prada are looking to continue their handset partnership or develop additional products together, even though no concrete plans yet exist, according to executives from both companies.
The second-generation LG Prada handset was released in Europe late last year and recently went on sale in Asian markets, such as Singapore.
"We've been working together now for about four years, so it is already a long-term partnership. We'll be only happy to continue collaborating with LG," said Matteo Sessa Vitali, Prada's licensing director.
"For the moment, our approach is to concentrate on this project. It's not that we've already got everything planned for the future, but we have a sort of open conversation and are trying to collaborate also in other areas of our businesses. We'll see," he said.
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