Popjam is a new ’social humour’ site which has launched using the Twitter ‘friend/follow’ model of social networking. If fact - but for the images of LOLcats and videos - it is so similar to Twitter in appearance and operation that it could be mistaken for a pure Twitter clone. But what we have here is a kind of Twitter-meets-Digg-meets-b3ta. And the more you think about it, the more it makes sense.

The key is that it is aiming to be universal in appeal and not niche or focussed around one demographic, which sites like College Humour and eBaumsworld effectively are. The thing is, you might hit YouTube or get an email from a friend about a niche-humour site like Icanhascheezburger. But how often do you really think to visit? Usually when some viral is being passed around. It’s PopJam’s aim to effectively ’sit above’ all of these sources and provide an easy way for people to share and enjoy the best of the web’s funny content through one centralised channel. In aiming to be sit above all these funny links, PopJam aims to ape YouTube’s platform for video model, with ‘a platform for funny’, if that’s conceivable.