WeddingBook Marries Search Aggregation With Wedding Vendor Listings
With upwards of 200,000 wedding vendors in the U.S. alone, the wedding industry can be both fiercely competitive and highly profitable for businesses. A new website, WeddingBook, is attempting to become a highly comprehensive search aggregator for or U.S. wedding vendors by offering highly exposed listings for free.
WeddingBook allows vendors to list an advertisement on the site without the “pay-to-play” stipulation commonly used. For example, one of WeddingBook’s most established competitors, The Knot, requires vendors to pay listing and lead fees to advertise services on the sites.
WeddingBook allows any local wedding vendor to create a listing and a web page, including pricing information and service details. But nothing comes entirely for free. If a bride-to-be decides to "request a proposal" from a particular vendor listed on WeddingBook and the vendor wants to submit a proposal to the potential customer, the vendor will pay a "modest" fee to WeddingBook. Fees are determined by the revenue opportunity and geography of a vendor. For example, an event space will not be charged the same fee as a photographer.
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