iPod Touch Helps Mobile Internet Use Grow
On the day I give up on my iPhone and trade it in for the iPod Touch, AdMob, a mobile advertising startup released its report that shows a big uptick in the mobile Internet usage via WiFi in the month of January 2009. According to AdMob, Apple devices generated 28% more requests (1.2 billion) in January versus December 2008. The iPod touch growth outpaced iPhone growth and now represents 40% of Apple requests, up from 20% in September 2008.
This is a trend that is only gathering momentum. In Western Europe, Apple’s iPod Touch had 10 percent share of the total requests, while on a global scale it accounted for 7.4 percent of the total requests.
In U.S. alone, iPod Touch Generated about 12.3% of the total requests. For Apple, iPod Touch provides the volumes that allows it to sell more applications via its iTunes App store. In its most recent quarter, Apple reported selling over 22 million iPods. It has sold more than 500 million applications. As I wrote earlier, "over a period of time, the iPod Touch will become an increasingly important booster of the mobile web."
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