Electronic Arts Smart To Keep Taking Risks With New Game Concepts - Silicon Alley Insider
Mon, Feb 9th, 2009
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Videogame publisher Electronic Arts (ERTS) has been having a tough time: In its most recent earnings call, the company announced a series of cost-cutting measures -- including 1100 layoffs and a much narrower product portfolio -- in the wake of disappointing profits.
Two ways for EA to go from here: Retrench and focus on proven, if fading, franchises like Madden NFL. Or throw long and try to innovate, gambling precious resources on new game concepts and new intellectual property that may or may not pan out.
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