Techrigy Hits 1 Billion Conversations–Think Google Alerts On Steroids
Last month, I e-mailed my entire family and suggested they setup Google Alerts on their name. When a week later someone created a malicious Facebook group slandering my sister (very uncool), I was reminded of the importance of knowing what people are publicly saying about you and your products.
When I first began working on TechCrunch, I immediately looked for a tool to alert me whenever people wrote about CrunchBase online. After demo’ing several products, I landed on SM2 by Techrigy.
Techrigy announced last week that their index of online conversations just broke the 1 billion mark. And two days ago, they announced real-time alerts, fixing my biggest complaint with the service-results previously took a day or two to appear.
Like most website analytics packages, these conversation monitoring tools face a delicate balance between simple interface and powerful statistics. Much like a scientific calculator is very powerful, but a little confusing.
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