Suddenly Microsoft Cares About Content Again
We can't keep up with Microsoft's ever-evolving Internet strategy. We've been following it for 14 years now, and every time we think the company might be getting close to sticking with something, it tacks off in another direction again.
(Not that we blame Microsoft. Over those 14 years, Microsoft has remained a distant third in the online wars, despite having every advantage in the world (and one huge disadvantage--a massive core business). If something isn't working, you might as well change it. And that's just what Microsoft always does. Our frustration--and Microsoft's, undoubtedly--is that no matter what it changes, it never really gets anywhere. In part because the changes are often a return to a previously tried and abandoned strategy. Like this one.)
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